ZainCash

Marketing

• CVM & Lifetime Journey: Design and manage Customer Value Management (CVM) strategies to map and optimize the user’s lifetime journey, ensuring maximum retention and engagement.
• Tool Utilization: Expertly utilize MoEngage (or similar Customer Engagement Platforms) to create personalized, omnichannel campaigns based on user behavior and segmentation.
• Attribution & Analytics: Manage mobile measurement and attribution using Adjust to track acquisition sources, measure campaign ROI, and optimize ad spend.
• Leverage analytics tools to track user behavior and optimize conversion rates.
• Define and monitor key performance indicators (KPIs) to measure campaign effectiveness.
• Oversee the marketing budget, ensuring optimal allocation of resources and monitoring expenses for ROI.

Marketing Consultant