Yelp

Search Engine Marketing Manager – SEM

Yelp

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $89,000 - $150,000 per year

Job Level

Mid-LevelSenior

Tech Stack

SQLTableau

About the role

  • Manage the day-to-day operations for our paid search marketing strategy, setting up campaigns, optimizing bids, ad copy, landing pages and more.
  • Obsess over data. You will analyze performance metrics from internal database tools, third party systems, APIs, and data feeds to drive growth in profit.
  • Monitor and report on daily SEM portfolio performance using our in-house SEM systems and conduct analysis and investigations using Excel, Tableau, and SQL.
  • Create a roadmap for continual innovative testing to drive growth and ongoing optimization to drive efficiencies and achieve performance targets.
  • Conduct tests on SEM best practices including: Portfolio Expansions Traffic Curation Ad Copy Testing
  • Evaluate test results using Excel & Stat Sig calculators to determine if the results meet success criteria and if they are statistically significant.
  • Think big picture, you will prepare, analyze and communicate performance metrics for completed projects to the team and key stakeholders across the business.
  • Demonstrate flexibility in a constantly changing search ecosystem and stay apprised of latest trends and best practices.
  • Collaborate with our in-house analytics and technology teams to conduct performance deep dives and inspire the next generation of our portfolio management tools.

Requirements

  • 4+ years of experience using Google Adwords and Bing Ads with large keyword portfolios and at least high 6 figure to 7 figure monthly search budgets required.
  • Deep understanding of automated search bidding strategies including tCPA & tROAS required.
  • Exceptional analytical capabilities and the ability to turn trends into actionable insights and hypotheses.
  • Advanced proficiency with Excel is a must (e.g. Power user leveraging Vlookups, pivot tables).
  • Ability to use SQL is a big plus.
  • Bachelor's degree in a quantitative field (e.g. mathematics, statistics, computer science, etc.).
  • Excellent leadership and collaboration skills (e.g., communicating, coordinating, building consensus, influencing without authority, listening, being open to other perspectives).
Benefits
  • Full medical, vision, and dental
  • 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
  • Up to 14 weeks of parental leave
  • Monthly wellness subsidy
  • Work from home reimbursement
  • Flexible spending account
  • 401(k) retirement savings plan
  • Employee stock purchase plan

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Google AdwordsBing Adsautomated search bidding strategiestCPAtROASExcelSQLdata analysisperformance metricsstatistical significance
Soft skills
analytical capabilitiescollaborationleadershipcommunicationflexibilitybuilding consensusinfluencing without authoritylisteningopen to perspectivesactionable insights