Performance Marketing

• Manage the full lifecycle of performance marketing campaigns with a strong focus on Google Ads.
• Hands-on implementation and expansion of demand generation strategies across Google Ads, LinkedIn Ads, and Meta Ads.
• Identify and onboard new paid marketing channels (e.g., review sites such as Capterra & OMR Reviews, content syndication, etc.).
• Define and support A/B tests for landing pages, ad copy, and creatives in collaboration with our designer and CRO specialist.
• Analyze data daily to monitor and improve channel performance based on cost per SQL, using HubSpot-aligned channel reporting.
• Oversee budget and media planning, analyzing and presenting performance insights confidently.
• Support landing page creation and optimization and contribute to demand generation through LinkedIn, YouTube, and Google Demand Gen.
• Develop and implement retargeting tactics across multiple channels, focusing on high-performing video and image creatives.

Performance Marketing Manager

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