Performance Marketing

• Own paid social campaigns from ideation to execution - audience building, briefs for content and design teams, setup, optimization, and reporting.
• Manage LinkedIn campaigns end-to-end; support Meta, Reddit, and YouTube campaigns where relevant.
• Translate strategy into execution: take direction from your Team Lead and Director and drive day-to-day delivery.
• Develop new creative ideas and propose angles, hooks, formats, and briefs that inspire design and content teams.
• Analyze performance trends and provide clear recommendations for improvements.
• Stay informed about B2B social trends, benchmarks, creative patterns, and platform changes and actively bring this knowledge into your work.
• Drive experimentation through A/B tests, new formats, and platform innovations to continuously improve results.
• Explore and implement new AI tools, automation, and best practices to streamline workflows and enhance campaign efficiency.

Paid Social Specialist

Marketing Lead – Demand Generation, Growth