Growth Marketing

• Own HubSpot setup, automation, and lifecycle tracking; connect marketing to pipeline.
• Partner with the analytics lead to design reporting frameworks and executive dashboards that clearly show traffic, conversion, and revenue impact.
• Define data governance, tagging, and attribution standards across all marketing systems.
• Treat the website as the company's most powerful growth channel and strategic asset.
• Lead ongoing optimization across architecture, content, UX, and performance.
• Manage developers and agencies to deliver fast, scalable, and high-converting experiences.
• Translate product launches and messaging into pages that drive measurable engagement and pipeline.
• Establish a disciplined CRO and experimentation program (A/B, multivariate, personalization, UX flow optimization).
• Lead comprehensive SEO and content performance programs, including site structure, internal linking, schema, localization, and Core Web Vitals.
• Create repeatable workflows for keyword expansion, content optimization, and technical site health.
• Identify and test new inbound growth levers, from retargeting to intent-based campaigns.
• Build compounding organic growth that turns visibility into qualified pipeline.
• Develop account-based strategies for target verticals (media, public sector, smart cities).
• Publish a quarterly growth roadmap and learning agenda.
• Partner with leadership on forecasting and growth planning.
• Own the growth scorecard and present results at the executive level.

Director of Growth Marketing – Web

Growth Marketing Manager

Director, D2C Growth & Innovation

Freelance Platform Growth Partner

Enterprise Growth Director

Growth Marketer