Marketing

• Develop and execute integrated marketing strategies across digital, social, event, and community channels.
• Own the marketing roadmap, setting KPIs and translating business goals into measurable campaigns.
• Launch go-to-market (GTM) plans for new features, partnerships, and product updates
• Oversee creation of high-quality content (blogs, newsletters, educational materials, landing pages, videos) aligned with multiple audiences.
• Strengthen and grow the company’s brand identity within the Web3 space.
• Ensure messaging is consistent across all touchpoints and tailored to various crypto communities.
• Manage user acquisition funnels, optimize campaigns based on performance metrics, and run A/B tests across platforms.
• Track and report on campaign effectiveness, user behavior, and ROI with data-driven insights.
• Collaborate with product and growth teams to improve conversion, retention, and engagement.
• Support co-marketing efforts with protocols, L1s/L2s, wallets, validators, and ecosystem collaborators.
• Coordinate with cross-functional teams to strengthen grassroots engagement.
• Monitor crypto trends and conversations to identify real-time marketing opportunities.

Marketing Manager

Marketing Coordinator

Marketing Intern II

Senior Manager, International Integrated Marketing

Senior Advisor, Strategic Marketing Campaign Development

Marketing Automation Specialist, Member Acquisition