Director of AI GTM Innovation
WorkSpan
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Design and maintain the AI technology stack that supports GTM functions across lead generation, customer segmentation, and territory optimization
- Evaluate, implement, and integrate AI tools and platforms that solve specific business problems for sales, marketing, and customer success teams
- Establish data pipelines and AI model governance to ensure reliable, scalable AI-powered insights and automation
- Partner with sales leadership to build AI-supported ideal customer profiles and territory mapping that optimize rep productivity
- Work with marketing to implement AI-driven market segmentation, lead scoring, and personalized nurture campaign strategies
- Collaborate with customer success to develop AI-powered customer health monitoring, expansion identification, and retention strategies
- Provide ongoing AI tool training, troubleshooting, and optimization support to ensure teams maximize AI capabilities
- Serve as the AI subject matter expert, translating business requirements into AI solutions and measuring ROI of AI implementations
- Maintain competitive intelligence on AI tools and emerging technologies that could benefit GTM operations
- Establish AI performance metrics and continuously optimize AI models and workflows based on business outcomes
Requirements
- 5+ years in revenue operations, sales operations, or marketing operations with recent AI implementation experience
- Strong technical background with hands-on experience deploying AI tools in GTM environments
- Proven ability to translate business needs into technical requirements and manage vendor relationships
- Experience with data analysis, model performance evaluation, and change management for technology adoption
Benefits
- Own your results and make a tangible impact on the business
- Develop a deep understanding of GTM working closely with leadership across sales & marketing
- Work with driven, passionate people every day
- Be a part of an ambitious, supportive team on a mission
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
AI technology stackdata pipelinesAI model governancelead generationcustomer segmentationterritory optimizationAI-driven market segmentationlead scoringcustomer health monitoringdata analysis
Soft skills
collaborationcommunicationproblem-solvingvendor managementchange management