Workday

Digital Manager – CRM Automation

Workday

full-time

Posted on:

Location Type: Office

Location: London • 🇬🇧 United Kingdom

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Job Level

Mid-LevelSenior

About the role

  • Drive the success of the commercial banking segment through market analysis, product development, and sales management
  • Execute market research to identify trends and strategies to capture market share
  • Develop pricing models for products and services
  • Implement and manage financial solutions aligned with bank objectives
  • Forge strategic partnerships with other institutions and technology providers
  • Manage relationships with key stakeholders to understand their needs
  • Develop sales strategies including targets and objectives
  • Monitor performance metrics such as client acquisition and revenue generation

Requirements

  • Background in CRM strategy, customer lifecycle management, or personalisation strategy
  • Experience consulting or partnering with Marketing, CLCM, or Product teams to define customer engagement plans
  • Proven ability to translate business needs into actionable CRM or decisioning use cases
  • Understanding of multi-channel customer journeys (email, SMS, push, app, web, and paid media)
  • Good stakeholder management and influencing skills, especially across technical and non-technical teams
  • Good analytical mindset with the ability to interpret data and shape recommendations
  • Experience working with CRM and decisioning technologies (e.g. Salesforce, Pega, Adobe, OptiMove, Braze or similar)
  • Knowledge of agile delivery practices and backlog management
  • Familiarity with data privacy, consent management, and governance in CRM programmes
  • Previous experience in a complex, matrixed organisation (e.g. financial services, telecoms, or retail)
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
market analysisproduct developmentsales managementpricing modelsfinancial solutionsCRM strategycustomer lifecycle managementdata interpretationagile delivery practicesbacklog management
Soft skills
stakeholder managementinfluencing skillsanalytical mindsetrelationship managementstrategic partnership developmentcommunication skillsteam collaborationproblem-solvingcustomer engagementperformance monitoring