Senior Decision Analyst – Marketing Measurement
Workday
full-time
Posted on:
Location Type: Office
Location: Noida • 🇮🇳 India
Visit company websiteJob Level
Senior
Tech Stack
PythonSQL
About the role
- Implement data quality process and procedures, ensuring reliable data
- Investigation and analysis of data issues related to quality, lineage, controls, and authoritative source identification.
- Execution of data cleansing and transformation tasks to prepare data for analysis.
- Designing and building data pipelines to automate data movement and processing.
- Development and application of advanced analytical techniques, including machine learning and AI, to solve complex business problems.
- Documentation of data quality findings and recommendations for improvement.
- Advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness.
- Collaborate closely with other functions/ business divisions.
- Lead a team performing complex tasks, using well developed professional knowledge and skills.
- Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes.
Requirements
- Bachelor’s degree (preferred in Marketing, Business, Economics, Statistics, or a related field)
- Proven experience in developing /measuring marketing strategies and KPIs across digital and traditional channels.
- Strong proficiency in data analysis tools like Python, SQL, Excel.
- Ability to interpret complex data and translate it into actionable insights.
- Solid understanding of marketing ROI, attribution models, and marketing efficiency.
- Experience in marketing analytics (preferably predictive analytics), media performance, or strategy roles (desirable)
- Experience with econometric modeling or marketing mix modeling (MMM).
- Familiarity with customer segmentation, targeting, and personalization strategies.
- Experience working cross-functionally with product, marketing, business, and creative teams.
- Ability to present insights to senior stakeholders with clarity and business relevance.
Benefits
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data quality processdata cleansingdata transformationdata pipelinesmachine learningAIdata analysisPythonSQLExcel
Soft skills
collaborationleadershipcoachingdecision makingcommunicationanalytical thinkingproblem solvinginfluencingperformance appraisalobjective setting
Certifications
Bachelor’s degree