Conversion Rate Optimization Manager
Winona
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Own the CRO roadmap — plan, prioritize, and execute a continuous cycle of experimentation aligned with growth goals.
- Design and run A/B and multivariate tests using Optimizely (required), ensuring accurate implementation, tracking, and statistical validity.
- Analyze quantitative and qualitative data (GA4, Hotjar, surveys, etc.) to identify conversion bottlenecks and new opportunities.
- Develop test hypotheses informed by data insights, behavioral psychology, and UX best practices.
- Collaborate cross-functionally with design, engineering, product, and marketing teams to implement test variations and roll out winning experiences.
- Report on results — summarize test performance, learnings, and next steps for leadership and stakeholders.
- Maintain tracking and experimentation infrastructure, ensuring reliable analytics and clean data.
- Champion a culture of experimentation across the organization, promoting evidence-based decision-making.
Requirements
- 3+ years of hands-on CRO experience, ideally in a fast-moving SaaS, e-commerce, or growth-focused organization.
- Expertise with Optimizely (mandatory) — including test setup, QA, targeting, and result interpretation.
- Proficiency with web analytics and behavioral insight tools (GA4, Looker, Hotjar, VWO, Mixpanel, etc.).
- Strong understanding of A/B testing methodology, statistics, and data interpretation.
- Ability to balance creative problem-solving with analytical rigor.
- Familiarity with HTML, CSS, and JavaScript sufficient to collaborate with developers or implement light test changes.
- Excellent written and verbal communication skills; able to present findings clearly to both technical and non-technical audiences.
- Curiosity, empathy for users, and a relentless drive to improve performance.
Benefits
- Flexible hours
- Work wherever you choose
- Fun and casual work environment
- Employee engagement activities and virtual gatherings
- We are a diverse, global team! 🌍
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
CROA/B testingmultivariate testingdata analysisbehavioral psychologyUX best practicesHTMLCSSJavaScriptweb analytics
Soft skills
creative problem-solvinganalytical rigorcommunicationcollaborationcuriosityempathydrive to improve performance