Wingie Enuygun Group

Digital Marketing Manager

Wingie Enuygun Group

full-time

Posted on:

Location Type: Hybrid

Location: Istanbul • 🇹🇷 Turkey

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Job Level

SeniorLead

Tech Stack

BigQuery

About the role

  • Develop a multi-country paid media roadmap aligned with Enuygun’s strategic growth priorities.
  • Scale performance channels with disciplined budget allocation, automation, and structured experimentation (bidding, creatives, segmentation).
  • Lead creative effectiveness by deploying structured test frameworks (UGC, video, dynamic feed assets).
  • Manage forecasting, scenario modeling, and sensitivity analysis for performance budgets.
  • Serve as the performance thought-leader across the organisation — educating teams on best practices, trends, and automation opportunities.
  • Guide new market launches, ensuring rapid testing, sizing, and performance ramp-up.

Requirements

  • 7–10+ years in performance marketing with demonstrated leadership in high-scale digital environments (e-commerce, travel-tech strongly preferred).
  • Deep expertise in Google Ads (Search/App/YouTube), Meta, Programmatic DSPs, and affiliate ecosystems.
  • Advanced knowledge of GA4, MMPs, GTM, Looker/BigQuery, and attribution systems.
  • Strong quantitative background: comfortable with complex data, forecasting, CAC/LTV modelling, and incrementality understanding.
  • Business acumen: able to connect media performance to P&L impact, contribution margins, and revenue planning.
  • Effective cross-functional partner with Product, Tech, Analytics, and Commercial teams.
  • Fluent in English; able to work with global partners and stakeholders.
  • Ambitious, structured, analytical, and comfortable in high-speed, AI-first environments.
Benefits
  • The opportunity to work with the latest technologies and tools which serve the needs of millions of travelers worldwide,
  • The chance to witness firsthand how we have managed to become a rapidly scaling and now globalized e-commerce company in Turkey and to be a part of a culture that centers around data, productivity, and customer satisfaction,
  • Lifelong learning, development, and growth opportunities with ongoing training sessions, internal and external training programs, and free access to e-learning platforms such as Coursera, Udemy, Symfonycasts, Lynda, Edx, Oreilly,
  • Appointments with our nutritionist for you to take a step towards healthier lifestyle,
  • Netflix Gift Card so that you can unwind after a productive day by watching your favorite shows,
  • A comprehensive orientation program to get you acquainted with the Wingie Enuygun team and start contributing from the first day,
  • An office environment without a dress code,
  • Meal card for lunch and daily access to healthy snacks (Multinet),
  • Social club memberships (Animal Protection Club, Basketball Club, Football Club, Volleyball Club, Game Club, Culture and Art Club),
  • Complementary health insurance (Anadolu Sigorta),
  • Life insurance (Zurich),
  • Commuter benefits covering the number of days you come to the office,
  • Two big parties to celebrate your successes with your team,
  • Discounts on flight tickets and hotel reservations from Wingie Enuygun Group,
  • Carrefour Gift Card to contribute to grocery shopping once a year,
  • Marriage and birth gifts

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
performance marketingGoogle AdsMetaProgrammatic DSPsGA4MMPsGTMLookerBigQueryattribution systems
Soft skills
leadershipquantitative analysisbusiness acumencross-functional collaborationstructured thinkinganalytical skillseffective communicationadaptabilityambitioncomfort in high-speed environments