Partner Enablement Manager
Willowtree, LLC
full-time
Posted on:
Location Type: Hybrid
Location: Boston • Massachusetts, North Carolina, Ohio, Virginia • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Design and execute internal enablement programs aligned to partner certifications and capability growth.
- Maintain a centralized Partner Knowledge Hub with training resources, certification guides, and recorded enablement sessions.
- Collaborate with craft leads (Experience, Data, Engineering, Marketing) to create role-specific learning paths.
- Host ongoing Partner Learning Series and Lunch & Learns to share updates and success stories.
- Track and report enablement engagement, certification progress, and readiness scores.
- Own and manage the partner certification roadmap across all practices.
- Track certification attainment, expirations, and renewals to ensure partner tier compliance.
- Communicate milestones, celebrate certifications, and publish quarterly readiness reports.
- Collaborate with Marketing and Craft teams to create, manage, and distribute partner-facing materials (capability decks, co-branded case studies, one-pagers, social assets).
- Maintain a Partner Marketing Toolkit with up-to-date collateral and messaging for each ecosystem.
- Support participation in partner marketing activities such as webinars, spotlights, and awards submissions and events.
- Promote partner success stories and updates internally.
- Maintain dashboards for certifications, enablement participation, and partner engagement.
- Provide quarterly summaries of enablement and marketing impact.
Requirements
- 5–8 years in Partner Enablement, Marketing, or Program Management within a digital agency or SaaS ecosystem.
- Experience working across internal creative or craft teams and managing partner-facing materials.
- Strong organizational, relationship management, and communication skills.
- Familiarity with CRM, PRM, and marketing enablement tools (Salesforce, Crossbeam, HubSpot, etc).
- Passion for technology partnerships, professional development, and brand storytelling.
Benefits
- Equal Opportunity Employer
- Diverse and inclusive workplace
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
partner enablementprogram managementmarketing enablement
Soft skills
organizational skillsrelationship managementcommunication skills