SEO Marketing

• Develop and implement organic search strategies aligned with Workday's business objectives, focusing on the EMEA region
• Collaborate effectively with various marketing teams, stakeholders, and agencies to execute custom programs and strategies that help Workday achieve regional targets
• Conduct market-specific keyword research, on-page optimizations, technical audits, and competitor analysis to drive website health and search performance
• Pioneer optimization strategies for the evolving search landscape, including Answer Engine Optimization (AEO), conversational search, and Generative Engine Optimization (GEO) to ensure visibility in AI Overviews, LLMs, and chatbots
• Optimize localized content to accurately address regional intent and improve organic visibility in search engines like Google and Bing, as well as AI platforms
• Ensure proper technical SEO setup for regional pages, including hreflang implementation and international targeting
• Regularly develop campaign performance reports and presentations, utilizing strong data analysis and storytelling skills to highlight key results, insights, and next steps to non-media centric business leaders
• Perform technical SEO audits to identify and help resolve website issues that hinder search performance
• Assist in conducting competitive analysis to benchmark performance, identify gaps, and uncover opportunities for increased visibility in EMEA markets
• Coordinate and collaborate with EMEA-based marketing teams, stakeholders, and agencies, which may require flexibility to participate in meetings during EMEA working hours
• Stay up to date on industry trends, algorithm changes, new technologies, and the evolving Answer Engine/Generative AI landscape
• Support the definition of SEO processes to continue to drive scale and efficiency

SEO Manager

Growth Marketing Manager, SEO

QSEO Transformation Program Lead

SEO Manager

SEO Generalist