Product Manager

• Own the application roadmap that drives acquisition, activation, engagement, and retention, with a focus on measurable impact to core company KPIs (conversion, LTV, and revenue growth)
• Analyze and optimize the user conversion funnel to increase activation and reduce churn, translating findings into product strategies that improve overall business performance
• Develop and optimize user profiles and personas to guide personalization, retention, and upsell opportunities
• Communicate product vision, goals, and performance updates across all stakeholders, clearly connecting feature delivery to company-wide results
• Define, test, and launch new features through A/B testing and data-driven experimentation, to validate user and business impact
• Partner cross-functionally with engineering, design, data, and marketing to deliver seamless user experiences and support growth initiatives
• Collaborate with the marketing team to integrate and optimize third-party tracking platforms (e.g., Firebase & Kochava) to measure campaign attribution, user engagement, and ROI
• Lead agile ceremonies (sprint planning, backlog grooming, retrospectives) to ensure execution quality, velocity, and alignment with priorities.
• Oversee QA and regression testing for high-confidence mobile releases
• Conduct competitive and quantitative analysis to identify growth opportunities and feature priorities

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