Weleda AG

Public Relations & Influencer Marketing Manager – Prestige DACH

Weleda AG

full-time

Posted on:

Location Type: Hybrid

Location: Düsseldorf • 🇩🇪 Germany

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Job Level

Mid-LevelSenior

About the role

  • Develop and implement the overall PR strategy for the DACH region in close collaboration with the Head of PR & Influencer Marketing and the DACH team.
  • Coordinate and manage PR agencies in Germany, Austria and Switzerland, and maintain regular alignment with the Austrian market.
  • Handle partnership requests, media/press inquiries, test magazine requests and customer inquiries from Customer Service.
  • Arrange publisher visits with the PR agency, media agency and Weleda management.
  • Prepare monthly performance reports, market analyses and competitive benchmarking based on KPIs.
  • Design and oversee PR and influencer strategies for two major prestige projects.
  • Plan and execute creative influencer campaigns across the DACH region.
  • Build and maintain long-term influencer relationships.
  • Conduct trend analyses, market analyses and performance monitoring of influencer campaigns using KPIs.

Requirements

  • Degree in Communications, Marketing or a comparable qualification.
  • 3 to 5 years of experience in a similar role.
  • Strong expertise and extensive contacts within the lifestyle and beauty media landscape in the DACH region.
  • Proven experience in influencer marketing, particularly on TikTok and Instagram, with a good sense for trends and creative content development.
  • Solid experience working with PR agencies and media representatives.
  • Excellent communication skills in German and English.
  • Strong negotiation skills and analytical thinking.
  • Team player with the ability to work in a dynamic environment with multiple stakeholders.
  • Willingness to travel within the DACH region (10–20%).
Benefits
  • Team-oriented leadership culture.
  • Sustainability and values-driven approach.
  • Remote work options (50–70%).
  • Transparent and open communication.
  • International collaboration.
  • Work at a purpose-driven company.
  • Mobility allowance.
  • Compatibility of family and career.
  • Innovative and exciting projects.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
influencer marketingmedia relationsperformance reportingmarket analysiscompetitive benchmarkingcampaign planningtrend analysisKPI monitoring
Soft skills
communication skillsnegotiation skillsanalytical thinkingteam playerrelationship building
Certifications
degree in Communicationsdegree in Marketing