Weleda AG

Influencer Marketing

• Develop and implement the overall PR strategy for the DACH region in close collaboration with the Head of PR & Influencer Marketing and the DACH team.
• Coordinate and manage PR agencies in Germany, Austria and Switzerland, and maintain regular alignment with the Austrian market.
• Handle partnership requests, media/press inquiries, test magazine requests and customer inquiries from Customer Service.
• Arrange publisher visits with the PR agency, media agency and Weleda management.
• Prepare monthly performance reports, market analyses and competitive benchmarking based on KPIs.
• Design and oversee PR and influencer strategies for two major prestige projects.
• Plan and execute creative influencer campaigns across the DACH region.
• Build and maintain long-term influencer relationships.
• Conduct trend analyses, market analyses and performance monitoring of influencer campaigns using KPIs.

Public Relations & Influencer Marketing Manager – Prestige DACH