Email Marketing, CRM Integration Specialist
We Are Rosie
contract
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $50 - $55 per hour
Job Level
Mid-LevelSenior
About the role
- Lead end-to-end email campaign management including strategy, design (using existing templates), production, copy-editing, distribution, and reporting
- Design and build a variety of emails—from conversion-focused sales campaigns to season announcements, event reminders, donor communications, and audience engagement
- Utilize Tessitura (CRM) to pull lists, segment audiences, and track performance; execute campaigns through Wordfly (email platform)
- Ensure impeccable standards in grammar, style, and brand alignment across all campaigns
- Coordinate multiple campaigns simultaneously while meeting strict deadlines aligned with performance schedules and sales initiatives
- Collaborate closely with Marketing, Box Office, Advancement, and PR teams to coordinate messaging and timing
- Track and report on key metrics including open rates, CTR, and conversions, delivering regular campaign summaries
- Test deliverability across devices and email clients to optimize performance
- Maintain brand stewardship, crafting emails that embody the brand's unique voice and visual identity
- Work with audience segments including subscribers, single ticket buyers, and prospects
- Collaborate with freelance copywriters, designers, photographers, and external vendors
- Document all processes you establish as new SOPs are developed
Requirements
- 3+ years of digital marketing experience with strong email marketing expertise
- Proficiency with email marketing platforms (Tessitura and Wordfly experience highly preferred; Mailchimp or Klaviyo experience also valuable)
- Experience with CRM tools that have integrated email marketing capabilities
- Proven track record managing multiple email campaigns targeting different audiences
- Strong copy-editing and proofreading skills with meticulous attention to grammar, messaging, and clarity
- Analytical mindset with ability to track metrics and optimize for higher conversion rates
- Knowledge of email deliverability testing across devices and clients
- Experience with clients or organizations that have a ticket sales component (bonus)
- Familiarity with Asana for project management tracking (helpful but not required)
- Process-driven approach with ability to create and follow SOPs
- Performing arts or adjacent industry experience is a bonus
- Resourceful, tenacious, and resilient with a sense of humor
- Passion for supporting team success.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
email campaign managementcopy-editingaudience segmentationperformance trackingemail deliverability testinganalytical mindsetconversion rate optimizationSOP developmentdigital marketingemail marketing expertise
Soft skills
attention to detailresourcefulnesstenacityresiliencesense of humorcollaborationproject managementprocess-driven approachcommunicationteam success