Walmart

Senior Director, Product Marketing – Performance Solutions

Walmart

full-time

Posted on:

Location Type: Hybrid

Location: Hoboken • California, New Jersey • 🇺🇸 United States

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Salary

💰 $156,000 - $312,000 per year

Job Level

Senior

About the role

  • Own a Major Solution Portfolio.
  • Lead product marketing for your designated solution area — setting strategic marketing priorities, positioning, and adoption goals.
  • Partner with Product to shape roadmap direction and identify opportunities for differentiation and revenue growth.
  • Translate product capabilities into clear, customer-facing narratives that demonstrate value and impact.
  • Drive Launch & Adoption Excellence. Develop and execute go-to-market (GTM) strategies and launch plans for key products in your portfolio.
  • Lead creation of GTM kits, adoption playbooks, and performance tracking tools to ensure readiness and measurable outcomes.
  • Identify adoption blockers, create feedback loops with Product and Sales, and implement data-backed plans to accelerate engagement and retention.
  • Build and Lead a High-Performing Team. Manage a team of Product Marketing Directors and Managers focused on your solution area.
  • Foster a culture grounded on adoption, storytelling, and performance.
  • Serve as the subject-matter expert for your solution area — influencing product development and sales enablement with deep market insight.
  • Monitor market trends, competitor positioning, and advertiser needs to inform strategy. Define success metrics focused on product adoption, usage, and revenue contribution.

Requirements

  • 12+ years of experience in product marketing, ideally in adtech, martech, or digital media.
  • Proven ability to lead teams and own a complex product portfolio end-to-end — from strategy through adoption.
  • Expertise in developing positioning, messaging, GTM strategy, and adoption programs for enterprise-level advertising products.
  • Strong communicator and storyteller with an ability to influence executives and cross-functional partners.
  • Analytical mindset with fluency in data-driven decision-making and performance measurement.
Benefits
  • Health benefits include medical, vision and dental coverage.
  • Financial benefits include 401(k), stock purchase and company-paid life insurance.
  • Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
  • Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  • Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketinggo-to-market strategyadoption programspositioningmessagingperformance measurementdata-driven decision-makingmarket analysisrevenue growthproduct portfolio management
Soft skills
leadershipcommunicationstorytellinginfluencingteam managementanalytical mindsetcollaborationstrategic thinkingproblem-solvingfeedback management