Marketing

• Oversee and execute campaigns from start to finish to achieve specific business goals - primarily demand generation in q4/q5 for BD.
• Responsible for strategic planning, budget management, cross-channel coordination (digital, social, email, print) performance analysis, and collaboration with internal and external teams.
• Develop a holistic marketing campaigns strategy across multiple channels with the right content mix to deliver against business goals and increase the engagement of our prospect and customer base.
• Collaborate with cross-functional teams to ensure campaign messaging, branding, and timing are aligned to business initiatives.
• Drive personalization strategies and enhancements via multi-channel marketing campaign tactics.
• Establish, analyze, and report on campaign and program KPIs.
• Regularly communicate strategic insights and recommendations to team stakeholders and Marketing leadership.
• Work with PMM and Creative teams to launch campaigns using internal and external tools.
• Collaborate with Marketing leadership to develop and drive the campaign strategy by managing the development of business proposals, strategic action plans, and roadmaps.

Senior Manager, Marketing Campaigns

Senior Manager, Marketing Email

Senior Manager, Digital Media – Partner Marketing