Marketing Manager, B2B Marketing
Voya Financial
full-time
Posted on:
Location Type: Remote
Location: Remote • Massachusetts, Minnesota • 🇺🇸 United States
Visit company websiteSalary
💰 $75,830 - $126,390 per year
Job Level
Mid-LevelSenior
About the role
- Design and implement B2B marketing strategies that align with business goals.
- Analyze market trends, identify target customers, and develop value propositions, positioning and messaging for products or capabilities or segments.
- Create, manage, and measure marketing campaigns across various channels.
- Develop marketing collateral, including content that aligns with Voya's brand voice and value proposition.
- Serve as a subject matter expert on segment-specific products and marketing best practices.
- Work closely with sales, product, relationship management and executive teams to ensure marketing efforts are integrated with overall business objectives.
- Identify opportunities to enhance marketing processes and procedures to optimize outcomes and experience.
Requirements
- Bachelor’s degree in business, marketing, communication, or related discipline.
- 5+ years relevant experience for B2B and/or B2B2C, preferably Retirement related and/or marketing strategy positions.
- Proactive, self-directed individual with proven ability to manage multiple projects, balancing strategy with day-to-day execution.
- Innovative, results-oriented marketing leader with strong customer-centric focus.
- Excellent verbal and written communication skills, including strong ability to present plans and proposals effectively in group and/or 1:1 setting.
- In-depth knowledge of retirement industry, market, and products; experience in all media – print, video, digital and social.
Benefits
- Health, dental, vision and life insurance plans
- 401(k) Savings plan – with generous company matching contributions (up to 6%)
- Voya Retirement Plan – employer paid cash balance retirement plan (4%)
- Tuition reimbursement up to $5,250/year
- Paid time off – including 20 days paid time off, nine paid company holidays and a flexible Diversity Celebration Day.
- Paid volunteer time — 40 hours per calendar year
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketing strategiesmarketing campaignsmarket analysisvalue propositionsmarketing collateralcontent developmentmarketing best practicesproject managementcustomer-centric marketingmedia experience
Soft skills
proactiveself-directedinnovativeresults-orientedstrong communication skillspresentation skillsability to manage multiple projectsstrategic thinkingcollaborationcustomer focus
Certifications
Bachelor’s degree in businessBachelor’s degree in marketingBachelor’s degree in communication