Marketing

• Develop and execute integrated marketing plans tailored to EMEA and Asia markets, aligning with regional sales goals and market dynamics
• Own & drive the lead generation & nurturing activities for the region, focusing on customer needs and progression through the funnel
• Monitor, report on and own the regional pipeline health
• Iterate the customer journey and address it for persona in buying centers in your region
• Own, design and implement demand generation campaigns including webinars, trade shows, roadshows, and digital marketing efforts
• Collaborate with cross-functional teams to localize campaigns or drive global campaigns, ensuring messaging resonates with target audiences in your markets
• Use data-driven insights to optimize campaigns and support the sales pipeline, aligning with overall company goals
• Manage marketing initiatives with channel partners and resellers, creating joint campaigns and co-marketing activities to expand market reach
• Develop, own and control your own budget

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