Marketing

• Lead the EU site content merchandising strategy of the Homepage, Offers page, Marketing landing pages.
• Owning its definition and taking input from all relevant collaborators to create a merchandising roadmap.
• Work with the EU marketing team to support the promotional strategy, CRM roadmap, channel needs and other local initiatives and develop their strategic merchandising on site.
• Own the EU site merchandising experimentation roadmap.
• You will work closely with global merchandising teams and contribute to merchandising best practices definition.
• Leverage data to assess site campaign/placements performance of owned pages and highlight areas of optimization with merchandising and marketing teams.
• Develop a deep understanding of existing merchandising capabilities and limitations.
• Use data to suggest solutions to CX/marketing problems, build business impact cases and partner with global and product teams to influence the roadmap of new features and/or recommend site functionalities based on EU needs.
• Work closely with the global merchandising team and other regional merchandising managers.
• Participate in the creation of global frameworks using local insights, challenge and suggest improvements.
• You are responsible for ensuring global strategic frameworks and key results are applied and delivered locally.
• Be an active contributor in the merchandising transformation towards personalization on site.
• Manage a cross-functional team of strategist, project management and operations specialists.
• You are accountable for the team’s success, on time delivery of projects, flawless execution of campaigns and process optimizations.

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