Marketing Operations

• Lead the alignment of marketing technology with organizational goals, ensuring systems (e.g., Marketo, Salesforce, and Zoom) are optimized for growth and scalability.
• Oversee both current and future software and process integrations.
• Partner with product, sales, and operations teams to ensure full integration of marketing operations best-practices across business functions, driving cohesive campaigns and supporting sales enablement efforts.
• Design and implement advanced analytics frameworks and dashboards that empower the marketing team to track, measure, and optimize performance effectively.
• Translate complex data into actionable insights, guiding marketing strategies and decisions to ensure efforts are targeted, effective, and aligned with business objectives.
• Develop and implement scalable processes to support company growth, with a focus on automation, workflow optimization, AI, and seamless execution of marketing strategies.
• Oversee data integration across platforms to enable advanced analytics and maximize ROI.
• Develop and refine audience segmentation strategies, including lifecycle stages and personas, to enhance customer journeys and drive pipeline growth.
• Regularly conduct customer journey mapping exercises to identify process gaps, optimize campaigns, engagements, and reporting.
• Implement improvements to boost engagement, conversions, and performance.
• Create effective sales enablement content and training materials to support sales teams with relevant tools and knowledge for customer engagement.
• Work with key stakeholders during the planning, content creation, and launch phases to create a marketing automation roadmap for success.
• Monitor, analyze, and report on campaign performance and ROI.
• Build and manage centralized dashboards for real-time reporting that provide stakeholders with easy access to key performance data.
• Standardize and simplify campaign design across systems for efficient building and deployment by marketing and cross-functional teams.
• Activate and manage external agency and contractor resources as needed to support campaign initiatives and operations.
• Other duties as assigned.

Senior Marketing Operations Specialist

Director, Marketing Operations – GTM Engineer

Marketing Operations Coordinator

Associate, Medicaid Operational Communications