Channel Manager, Member Growth Ops
Virta Health
full-time
Posted on:
Location Type: Remote
Location: Remote • Alaska, Hawaii, Maine, Mississippi, New Mexico, Oklahoma, Rhode Island, South Dakota, Vermont, Wisconsin • 🇺🇸 United States
Visit company websiteSalary
💰 $138,287 - $187,000 per year
Job Level
Mid-LevelSenior
About the role
- Own and scale Virta’s direct mail channel; serve as an expert internally and externally on direct mail, one of Virta’s most important and high impact marketing channels
- Deliver data-driven performance management, including forecasting, A/B testing, and real-time reporting to stakeholders.
- Advance direct mail automation and efficiency by optimizing vendor relationships, streamlining approval workflows, building libraries of pre-approved creatives, reducing manual processes, and preparing performance insights to share directly with clients.
- Develop a high-performing content strategy, expanding Virta’s direct mail creative library with assets that consistently resonate with members and outperform industry benchmarks.
- Keep on top of industry trends including personalization and timing strategies to bring the latest direct mail insights to improve channel performance quarter over quarter
Requirements
- Proven owner of a marketing channel from strategy to execution. You’ve built playbooks, run experiments, and operationalized winners into repeatable sequences.
- Experience with direct-mail + cross-channel optimization experience. You’ve run DM A/B tests, authored rollout checklists, and translated creative learnings into sequencing that scales.
- Strong experimentation discipline & taxonomy ownership. You can design A/B methodology, maintain the creative taxonomy, and ensure test results feed a living “best-of” library.
- Cross-functional influencer with data-first instincts. You are comfortable partnering with Ops, AAA, CS/Implementation, and Product to QA inputs, translate data into decisions, and unblock launches.
- Experience translating marketing tests into financial impact and forecasting.
Benefits
- Health insurance
- Offers Equity
- Offers Bonus
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
direct mailA/B testingperformance managementcontent strategycross-channel optimizationdata-driven decision makingvendor relationship managementcreative library developmentexperiment designfinancial impact forecasting
Soft skills
cross-functional collaborationinfluencingdata analysisstrategic thinkingcommunicationproblem-solvingcreativityadaptabilityleadershiporganizational skills