Virgin Experience Days

Digital Marketing Manager – Paid Social

Virgin Experience Days

full-time

Posted on:

Location Type: Hybrid

Location: Bourne End • 🇬🇧 United Kingdom

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Job Level

Mid-LevelSenior

About the role

  • Own Paid Social performance from strategy through to execution, with a focus on Meta platforms
  • Build and manage structured testing roadmaps: audiences, placements, bidding strategies, and creative hypotheses
  • Operate across UK and US markets, adapting strategy to local performance nuances
  • Run incrementality and lift tests to measure true channel contribution
  • Confidently forecast and model Paid Social performance, linking results to business KPIs
  • Lead and coordinate UGC content creation and influencer-style ads that drive conversions
  • Collaborate with our internal creative teams to brief new assets based on performance data and audience insights
  • Support our PPC Agency and Head of Digital Marketing to optimise Google Ads (Search & Demand Gen) and YouTube Ads campaigns
  • Use Google Analytics and Looker Studio to assess performance, attribution, and cross-channel opportunities
  • Identify and share cross-channel learnings - audience insights, creative trends, and performance patterns
  • Partner with the wider marketing team to ensure consistent messaging and creative alignment across all channels
  • Translate campaign results into clear, actionable business insights for stakeholders
  • Support integrated multi-channel marketing initiatives that bridge Paid Social, PPC, CRM, and product marketing
  • Serve as the Paid Media expert, advising cross-functional partners on audience strategy, creative testing, and performance insights
  • Take ownership of channel reporting and performance dashboards, providing regular insights and recommendations
  • Master creative strategy, reporting, and insights sharing – own the paid social creative strategy, identify winners, and inform future production
  • Share insights and results clearly across teams what worked, what didn’t, and what’s next

Requirements

  • Hands-on executional experience across Paid Social platforms (Meta Ads essential; TikTok a plus)
  • Experience in eCommerce or D2C environments
  • Strong understanding of PPC and YouTube Ads fundamentals (with hands on experience a plus)
  • Proficiency with Google Analytics and Looker Studio
  • Excellent grasp of digital data analytics and campaign performance metrics
  • Proven ability to translate performance data into business insights and recommendations
  • Understanding of how paid channels align with broader commercial goals, including revenue, margin, and profit
  • Collaborative mindset: able to work cross-functionally with finance, creative, product, and CRM teams
  • Strong communication skills with the ability to present complex performance data clearly and persuasively.
Benefits
  • 25 days holiday plus bank holidays, with the option to buy or sell up to 2 days each year
  • Flexi-working hours around our core 10-4, so your day works for you (8.5 hours per day)
  • Access to an award-winning employee assistance programme
  • Health Plan cover (plus family add-ons) with cash back for a variety of health & wellbeing costs
  • Cycle to Work and Electric Vehicle schemes (post probation)
  • Company pension (5% you, 3% us) after 3 months
  • Discretionary bonus and life assurance after probation
  • 2 volunteer days each year
  • Free breakfast when in the office
  • Personal re-loadable multi-choice gift card (topped up on your birthday, lifetime milestones and internal celebrations)
  • Yearly £150 experience voucher
  • Discounts on experiences and across the Virgin Group
  • Refer a Friend bonus and generous team celebrations throughout the year

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Paid SocialMeta AdsTikTokPPCYouTube Adsdigital data analyticscampaign performance metricsaudience strategycreative testingperformance insights
Soft skills
collaborative mindsetstrong communication skillsability to present complex datacross-functional teamworkstrategic thinkingadaptabilityinsight sharingleadershipproblem-solvingcreativity