VideaHealth

Community Marketing Manager

VideaHealth

full-time

Posted on:

Location Type: Hybrid

Location: New York City • Massachusetts, New York • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Build a thriving clinician and DSO operator community through channels like WhatsApp, peer groups, virtual roundtables, and live meetups.
  • Design customer advocacy programs that convert happy users into active promoters, including testimonial sourcing, reviews, and referrals.
  • Identify, engage, and activate Key Opinion Leaders (KOLs) and influencers across dentistry, creating co-branded content, speaking opportunities, and ambassador-style programs.
  • Lead relationship-focused field marketing programs — from high-impact events to executive dinners — in partnership with Sales and CS to drive qualified pipeline.
  • Develop co-marketing campaigns with DSOs and strategic partners that amplify brand credibility and generate awareness among new prospects.
  • Collaborate with Customer Success to curate and share moments of impact, success stories, and user insights across marketing, PR, and social.
  • Track and report on metrics like community growth, KOL reach and engagement, advocacy participation, referral pipeline, and partner-attributed opportunities.

Requirements

  • Have 3–5 years of experience in community, lifecycle, or influencer/KOL marketing in SaaS, healthtech, or provider-facing industries.
  • Have successfully built or managed grassroots programs, customer communities, or professional ambassador initiatives.
  • Understand how to activate peer voices to drive influence, not just impressions.
  • Know how to turn relationships, events, and trust-building into opportunity creation, not just brand equity.
  • Are energized by working cross-functionally with Sales, CS, Product, and Partnerships.
  • Have strong instincts for what makes a clinician or operator say yes to a story, event, or collaboration.
  • Are creative, resourceful, and not afraid to test ideas in-market to see what works.
  • Bonus Points For...
  • Experience in marketing to or working directly with dental professionals.
  • Familiarity with KOL engagement, speaker sourcing, or healthcare influencer programs.
  • A background in Customer Advisory Boards, reference programs, or relationship-based field marketing.
Benefits
  • Fast-paced and collaborative work culture in which you can gain experience, grow your technical skills and work on a wide variety of challenges over your time with us
  • Competitive pay, equity and benefits.
  • Agile organization where being senior translates to being a mentor and role model for others. We lead by example.
  • Technical challenges on the leading edge of innovation where software and machine learning

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
community marketinglifecycle marketinginfluencer marketinggrassroots programscustomer advocacy programsco-marketing campaignsevent marketingmetrics trackingcontent creationpeer engagement
Soft skills
relationship buildingcross-functional collaborationcreativityresourcefulnesstrust-buildinginfluence activationstorytellingstrategic thinkingcommunicationproblem-solving