Vericast

Data Analyst – Marketing Analytics, Digital Insights

Vericast

full-time

Posted on:

Location Type: Remote

Location: Remote • Texas • 🇺🇸 United States

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Salary

💰 $110,000 - $140,000 per year

Job Level

SeniorLead

Tech Stack

AWSAzureCloudHadoopPythonSparkSQLTableau

About the role

  • Lead analysis of large-scale datasets from digital platforms, CRM systems, and marketing automation tools to uncover actionable trends and opportunities
  • Design measurement frameworks and learning agendas that align with business strategies and marketing objectives
  • Conduct attribution modeling and customer journey analysis to understand marketing touchpoint impact across channels
  • Analyze website and digital performance including traffic, engagement, conversion funnels, and session quality to identify optimization opportunities
  • Monitor key metrics including Cost Per Account, Lifetime Value, ROAS, and conversion rates across marketing channels
  • Execute A/B testing strategies and multivariate experiments to optimize campaigns and user experiences
  • Build and maintain advanced dashboards and interactive visualizations using Tableau, Power BI, or Looker
  • Translate complex analytical findings into clear narratives for C-suite executives, marketing leaders, and technical teams
  • Present strategic recommendations that drive action and influence stakeholder decisions
  • Partner with cross-functional teams including Product, Engineering, and Strategy to deliver integrated insights

Requirements

  • Bachelor's degree in a quantitative discipline such as Statistics, Data Science, Economics, Mathematics, Computer Science, or related field
  • Master's degree preferred
  • 5-9 years of progressive experience in data analysis, marketing analytics, or advanced analytics roles
  • Proven experience in financial services industry or working with financial institutions strongly preferred
  • Track record of delivering impactful insights that influenced strategic business decisions
  • Expert-level proficiency with Google Analytics (GA4), Adobe Analytics, or similar digital analytics platforms
  • Advanced SQL skills required; proficiency in Python or R for statistical analysis and data manipulation
  • Strong experience with Tableau, Power BI, or Looker to create executive-level dashboards
  • Experience with cloud data platforms (Snowflake, AWS, Google Cloud, Azure) and big data tools (Hadoop, Spark) preferred
  • Familiarity with marketing automation platforms, CRM systems, and tag management implementation
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Remote work options

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
data analysismarketing analyticsattribution modelingcustomer journey analysisA/B testingSQLPythonRdigital analyticsbig data
Soft skills
communicationstrategic thinkingcollaborationpresentation skillsnarrative buildinginfluencingproblem-solvinganalytical thinkingstakeholder managementcross-functional teamwork