Operations

• Manage GTM operations workflows - including list building, data enrichment, campaign execution, and reporting.
• Build and automate sophisticated contact and account segmentation for ABM, events, and digital campaigns.
• Deploy AI tools (like Clay) to orchestrate workflows, automate manual tasks, and drive smarter targeting and measurement.
• Track KPIs across channels (email, LinkedIn, website, events) to inform campaign performance and pipeline impact.
• Maintain Salesforce and HubSpot data hygiene to ensure accuracy, segmentation quality, and attribution clarity.
• Develop repeatable processes and documentation that scale execution and enable tight cross-functional collaboration.
• Implement campaign taxonomy and multi-touch attribution to illuminate what’s working.
• Surface insights from marketing and sales data to inform new experiments and continuous optimization.

Associate, Growth Operations

President – Integrator, Operations Leader

Operations Manager

Senior Planning & Operations Specialist

Director, Care Operations

Director, Operations Analytics – Workforce Optimization