Business Analyst

• Lead comprehensive market intelligence initiatives by analyzing brand competitors, product offerings, promotions, macroeconomic trends to uncover critical external market influences.
• Synthesize and integrate customer preference data and trend insights from external sources, augmenting internal data to inform decision-making.
• Proactively influence product development and brand positioning efforts by conducting SWOT analyses to identify and capitalize on opportunities derived from internal and external research.
• Manage customer panel initiatives and expand survey & focus group experiences to improve the breadth and depth of insights.
• Assist in the launch and management of customer and non-customer panels for the US, UK, and FP Movement.
• Explore and evaluate potential research partners to enhance current capabilities.
• Support diverse projects aimed at shaping consumer-centric strategies across the organization.
• Create easily digestible presentations that summarize key learnings and recommendations to leadership.
• Introduce more routine insights reporting to ensure continuous visibility into customer trends and behaviors

Customer Insights Analyst

Senior Business Analyst