SEO Marketing

• Serve as a trusted advisor to leadership, providing expert recommendations on paid and organic search strategy including but not limited to : investment decisions, technology innovation, and general channel strategy
• Synthesize complex performance data into clear, actionable insights for senior leadership, highlighting channel impact on divisional and total business performance.
• Monitor channel/agency performance and pacing against KPIs (ROAS, CPA, CTR) and hold regular check-ins to review optimizations and results.
• Continuously identify and implement innovative paid search tactics, leveraging emerging platform features and industry best practices to drive competitive advantage.
• Translate high-level business priorities into actionable search initiatives, ensuring alignment across brand and divisional strategies
• Build projections and investment recommendations for allocation and monthly spend pacing, working with the agency to adjust plans and budgets as needed.
• Lead agency and internal teams with authority and clarity, ensuring flawless execution of paid search campaigns while making data-driven decisions that optimize performance and influence broader marketing strategies.
• Evaluate and challenge agency and platform recommendations, providing strategic input and ensuring data-driven decision-making.
• Proactively identify and implement innovative paid search tactics, leveraging emerging platform features and industry best practices to drive competitive advantage and measurable business impact
• Review and approve agency media plans, keyword strategies, and ad copy, ensuring they meet brand guidelines and performance goals.
• Ensure accurate tracking and reporting by validating agency implementation of conversion tracking, pixels, and analytics integrations.
• Ensure regular campaign structure and setting are audited periodically to confirm adherence to best practices and compliance requirements.
• Contribute to other team projects and initiatives, remaining flexible and willingness to support opportunities to drive the business
• Champion a culture of testing and learning by designing experiments that inform future strategy and deliver measurable business impact
• Manage a paid search specialist and organic social team of 2 through fostering career development opportunities and skills growth.
• Drive cross-functional alignment by collaborating with creative, merchandising, and analytics teams to integrate paid search initiatives into holistic marketing campaigns that support brand and divisional objectives
• Lead and expand a shopping campaign strategy to drive profitable demand to drive key areas of the business.
• Work closely with Ad Tech partners, to develop and implement advanced automation and optimization solutions that will drive efficiencies.

Search Marketing Manager

Senior Search Engine Marketing Manager