Marketing

• Build and implement repeatable go-to-market processes and strategies for new partners, regional rollouts or seasonal activations
• Collaborate with Sales and Account Management on strategic programs, local or regional asks, and set comprehensive prioritization based on business outcomes
• Own co-marketing campaigns from kickoff to recap—creating accountability, timelines, and channel plans back to Merchant teams, in partnership with Growth teams, to communicate touchpoints and delivery
• Lead end-to-end business and creative briefs for campaigns across email, paid media, OOH, influencer, and in-app channels
• Write clear, actionable creative briefs that bring the voice of both the partner and the consumer to life and reflect shared messaging
• Work hand-in-hand with internal creative, performance marketing, and lifecycle teams to structure right-sized campaigns that deliver on KPIs or are aligned within resourcing plans
• Track and report on campaign and partner performance—conversions, transactions, lift, ROI
• Translate data into insights and action to continuously iterate playbooks and package external-ready results into recaps with the Analytics team
• Act as the marketing point-of-contact for Sales and Account Management teams—building trust to understand their goals and delivering strategic marketing support that contributes value
• Develop systems, tiering, processes, and standard methodologies to make partner marketing more efficient, repeatable, and impactful
• Manage and develop a small team, encouraging collaboration and growth to ensure high-quality execution of partner marketing initiatives

Director, Partner Marketing

Marketing Intern

Customer Marketing Manager

Campaign Marketing Manager – B2G, Government

Marketing Intern

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