Product Marketing

• Obsess Over the Details: Dig into every aspect of the product with the Product Manager and the Business Unit teams to understand every product nuance, any limitations and any incentives or promotions we may attach.
• Go-to-Market Strategy: Develop and execute comprehensive go-to-market briefs and plans for our crypto trading and neobanking products, ensuring alignment with company objectives and adherence to our internal processes.
• Product Communications & Positioning: Craft and refine product communications guidelines that resonate with retail clients, highlighting key differentiators and addressing market needs.
• Market Research: Conduct thorough market analysis, including competitor research and customer insights, to inform product positioning and marketing strategies.
• Cross-Functional Collaboration: Work closely with product, delivery, business units, data and the marketing team to ensure smooth and cohesive product launches and campaigns.
• Content Development: Work with the marketing team to create high-impact marketing collateral, including CRM, social media, video, influencer and affiliate scripts and more which are tailored to different customer segments.
• Customer Engagement: Develop and manage initiatives to drive customer education and engagement.
• Metrics & Reporting: Analyze the effectiveness of marketing campaigns and product launches, providing regular reports and insights to optimize future strategies. Drive out the cycle from value proposition, marketing strategy, launch, results, feedback and improvements to deliver on KPIs.

Product Marketing Manager

Founding GTM Associate

Director of Product – Go-To-Market

Manager, Global Product Marketing, Promo and Merchandise

Staff Product Marketing Manager