Marketing and Communications Manager
Unilabs
full-time
Posted on:
Location Type: Hybrid
Location: Barcelona • 🇪🇸 Spain
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and execute TMC’s marketing and communication strategy in alignment with business objectives and Unilabs group direction.** - Strengthen TMC’s brand positioning in the European teleradiology market, with a focus on client awareness, trust, and engagement.** - Identify and define key market segments, ensuring that each is targeted with the most relevant and differentiated messaging.** ** Content & Communication Management** - Manage and produce high-quality marketing content for TMC’s website, social media, newsletters, and other external channels.** - Oversee production of promotional materials for congresses, client meetings, and recruitment events.** - Coordinate with external providers for design, PR, and digital marketing support.** - Ensure consistency of tone, brand identity, and key messages across all communication channels.** ** Commercial Support** - Support commercial teams in promoting TMC’s services through various marketing and communication channels.** - Develop campaigns and materials that support lead generation, client retention, and reputation building.** - Contribute to tenders, client presentations, and business development activities with impactful materials and positioning insights.** ** Recruitment Marketing** - Collaborate with the recruitment team to develop marketing campaigns that attract radiologists across Europe.** - Analyse market trends and radiologist motivations to position TMC as an employer of choice.** - Strengthen TMC’s recruitment brand through creative, data-driven, and targeted initiatives.** ** Market & Competitor Intelligence** - Lead ongoing market and competitor analysis, ensuring a deep understanding of how TMC is positioned relative to other teleradiology and diagnostic service providers.** - Track market developments, pricing trends, and service models across key European markets.** - Generate regular competitor and market intelligence reports to inform leadership, commercial, and recruitment strategies.** - Identify opportunities and risks in market dynamics — including new entrants, client preferences, and technological trends.** - Provide actionable insights and recommendations that influence strategic decision-making and guide communication priorities.** ** Internal Communication** - Support internal communication activities to strengthen alignment, engagement, and visibility of achievements.** - Produce key internal updates and support leadership communication initiatives such as newsletters and townhalls.** **
Requirements
- University degree in marketing, communications, business, or a related field.** - Proven experience in marketing and external communications roles, preferably within healthcare or professional services.** - Strong analytical and writing skills, with the ability to translate data and insights into clear, compelling messages.** - Excellent command of English (native or near-native).** - Knowledge of any Scandinavian language is a strong advantage.** - Experience with digital marketing, website management, and social media platforms.** - Demonstrated ability to use market and competitor intelligence tools and techniques.** - Creative, structured, and proactive approach with strong collaboration skills.** **
- Key Attributes- Strategic and insight-driven, with a focus on actionable outcomes.** - Excellent communicator and storyteller with strong analytical thinking.** - Able to balance multiple priorities and stakeholders in a dynamic environment.** - Collaborative and culturally aware, comfortable working across international teams.** - Passionate about healthcare innovation and the role of communication in advancing patient care.**
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketingcommunicationsdigital marketingcontent managementdata analysislead generationclient retentionmarket analysiscompetitor intelligencewebsite management
Soft skills
analytical skillswriting skillscommunicationcollaborationstrategic thinkingcreativityproactivitystorytellingcultural awarenessability to balance priorities