Marketing

• Plans and executes category campaigns that connect to Global category strategy and drive Americas sales goals across revenue channels (DTC, wholesale accounts) and marketing channels (CE, in-store, etc.)
• Works with regional cross functional partners (revenue channel marketers, merchandising, visual, etc.) to prioritize storytelling for the category within Americas, with a focus on Brand building and foundational commercial stories
• Serves as single point of contact for Global category teams
• Drives marketing strategy and oversees execution for Americas Run Specialty accounts with a focus on authenticating the brand and driving revenue
• Authors briefs (master, creative) to initiate and develop category-level support elements for the Americas region, building on Global category briefs where relevant
• Partners with Americas marketing channel teams to consult on seasonal tactical briefs and acts as a stakeholder throughout seasonal execution
• Drives and delivers go-to-market timelines for relevant Americas campaigns
• Provides input on sports marketing briefs and activation for brand assets in the Americas
• Coordinates with the Global category to ensure Americas campaigns are regionally relevant, integrating Global positioning into planning
• Ensures briefs and feedback provided to Global by Americas team aids in the development of campaign elements that can be successfully leveraged by the region
• Builds budget recommendations for Americas category activation and acts as stakeholder in execution with marketing channel teams
• Partners with and supports Americas Marketing Leadership
• Builds close partnerships with all cross functional teams related to the category, in region and globally, and ensures relevant insights are cascaded to key stakeholders
• Collaborates with Consumer Insights team on collection of competitive analysis, industry studies and sales analysis relevant to the North American market/consumer
• Assists Americas Marketing Ops to measure effectiveness of marketing tactics
• Other duties may be assigned

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