Implementation Specialist

• **Role Responsibilities**
• - Support end-to-end CDP implementation projects, from discovery and requirements gathering to go-live and post-implementation support.
• - Translate business goals into scalable CDP use cases, ensuring alignment with marketing, CRM, data governance, and IT teams.
• - Design and implement integration flows between CDP and various systems (Web, mobile, ad tech, analytics, etc.).
• - Guide clients on data ingestion, identity resolution, segmentation, and activation best practices.
• - Configure CDP features such as audience segmentation, real-time personalization, customer journeys, and reporting.
• - Work closely with client stakeholders, developers, and vendors to ensure smooth implementation and troubleshooting.
• - Provide training to clients and internal teams and maintain detailed implementation documentation.

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