Art Director

• Lead creative development for Tubi Originals campaigns, from concepting, to brief writing, to execution across video, motion, print, digital, and social platforms.
• Direct key art development - from briefing and collaborating with photographers, illustrators, and designers to managing the creative process through final delivery.
• Oversee editorial and motion graphics deliverables, ensuring tone, pacing, and visual style align with brand and campaign goals.
• Plan and direct special shoots (key art, promo, behind-the-scenes, live-action) as needed, providing clear direction on performance, visual approach, and campaign integration.
• Manage outside vendors and agencies, including creative shops, production partners, and freelancers, to ensure work meets Tubi’s creative standards and campaign strategy.
• Craft and refine messaging in partnership with copywriters, shaping scripts, taglines, and campaign language to maximize impact.
• Present creative concepts to executives and stakeholders, clearly articulating rationale and strategic alignment.
• Stay ahead of trends in entertainment marketing, design, motion, and social media to push creative boundaries and maintain cultural relevance.
• Mentor and guide creative team members, fostering a collaborative environment that emphasizes clarity, consistency, and creative excellence.
• Partner with Marketing, Content, CRM, Product, and other XFN teams to ensure campaigns are strategically aligned, integrated, and effective.

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