Truist

Senior Digital Marketing Consultant

Truist

full-time

Posted on:

Location Type: Office

Location: Atlanta • North Carolina • 🇺🇸 United States

Visit company website
✨ AI Apply
Apply

Job Level

Senior

About the role

  • Develop marketing, merchandising, and creative strategies to promote and sell Truist’s products and services through digital channels (website, social, mobile, online banking and email)
  • Manage the implementation of online marketing programs and analyzes their effectiveness by leveraging expert-level knowledge of online strategies and marketing automation platforms to execute demand generation strategies and programs that fulfill client journeys while delivering on measurable business objectives for sales, revenue, market share and profitability including new client acquisition, client retention, cross-sells, and self-service adoption across enterprise product lines
  • Enhance optimization by testing, analytics, providing insights and educating stakeholders
  • Research, develop and execute strategies for Truist online channels which increase acquisition, retention, profitability and cross-sell of clients across Truist’s product lines
  • Develop digital marketing channels/tactics such as web, social media, email marketing, marketing automation, paid advertising, search engine optimization and content marketing to increase product adoption and utilization
  • Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals through digital marketing strategies
  • Demonstrate a solid understanding of the consumer behavior model and user journeys, and how both are applied to banking products and services
  • Increase Truist product awareness, consideration, and acquisition by aligning consumer needs with Truist offerings throughout the consumer behavior process
  • Leverage web analytics and performance data to develop and refine digital marketing strategies, improve conversion rates and enhance client experiences across digital devices
  • Maintain appropriate reporting capabilities in order to establish and track KPIs, and communicate the value of web properties and digital marketing strategies to LOBs and senior management
  • Collaborate with cross-functional technical and management teams to create innovative and differentiating client experiences while proactively managing shifting business and marketplace dynamics
  • Stay current on the changes taking place in the digital environment
  • Research and evaluate industry trends, the competitive environment and emerging technologies
  • Adjust strategies accordingly to ensure Truist remains at a competitive advantage
  • Strong quantitative, technical, analytical and problem-solving skills, with an aptitude for measuring results and identifying actionable insights

Requirements

  • Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
  • Five years of related experience or an equivalent combination of education and experience
  • In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
  • Experience managing projects or project work streams and works as an Individual Contributor
  • Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
  • Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
  • Ability to provide direction, and mentor less experienced teammates
  • Proficient in Excel and PowerPoint
Benefits
  • medical
  • dental
  • vision
  • life insurance
  • disability
  • accidental death and dismemberment
  • tax-preferred savings accounts
  • 401k plan
  • 10 days of vacation (prorated)
  • 10 sick days (also prorated)
  • paid holidays
  • defined benefit pension plan
  • restricted stock units
  • deferred compensation plan

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketingmarketing automationsearch engine optimizationcontent marketinganalyticsproject managementquantitative analysisproblem-solvingclient journey mappingperformance data analysis
Soft skills
communicationcollaborationmentoringanalytical thinkingstakeholder managementstrategic thinkingadaptabilityconsensus buildingdirection providingconsumer behavior understanding