Brand Strategy Lead
TribeX
full-time
Posted on:
Location Type: Hybrid
Location: Maadi • 🇪🇬 Egypt
Visit company websiteJob Level
Senior
About the role
- Define and Deliver Brand Clarity
- Support the creation of brand strategies that are simple, inspiring, and actionable.
- Ensure each brand’s foundation is documented, presented, and approved within defined timelines.
- Guide and Enable Client Partner Teams
- Co-design and run training sessions that help account and client-facing teams master brand thinking and briefing.
- Measure success by how effectively teams can brief creatives with clarity and confidence.
- Bridge Strategy with Digital and Social
- Translate brand foundations into digital behavior ensuring tone, content, and creative output stay true to the brand online.
- Partner with creative and media teams to maintain alignment between strategy and execution.
- Drive Insight and Cultural Relevance
- Continuously bring social, cultural, and consumer insights into the agency.
- Contribute to internal sessions or updates that keep Tribe X thinking ahead of the curve.
- Maintain Strategic Quality and Consistency
- Support in reviewing and refining strategic outputs to ensure excellence across teams.
- Help develop tools, templates, and frameworks that raise the standard of brand building across the agency.
Requirements
- 5–7 years of experience in brand strategy, planning, or creative strategy
- Proven experience contributing to brand platforms from positioning and storytelling to tone of voice.
- Strong understanding of digital culture and how people engage with brands online.
- Curiosity about people and culture able to spot and explain emerging behaviors.
- Excellent communication and presentation skills.
- A collaborative mindset, thrives in guiding teams and learning from others.
- Experience with luxury, lifestyle, or purpose-driven brands (Nice to Have)
- Understanding of creative production, media, or content planning (Nice to Have)
- Comfort facilitating internal or client workshops (Nice to Have)
Benefits
- Health insurance
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand strategycreative strategydigital culturecontent planningcreative productionstorytellingtone of voicebrand positioningbrand buildingframework development
Soft skills
communication skillspresentation skillscollaborative mindsetguiding teamscuriosity about people and cultureability to spot emerging behaviorstraining facilitationclient workshop facilitationstrategic thinkinginsight generation