Trends & Technologies, Inc.

Solutions Marketing Lead

Trends & Technologies, Inc.

full-time

Posted on:

Location Type: Hybrid

Location: Makati • 🇵🇭 Philippines

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Job Level

Senior

Tech Stack

CloudCyber Security

About the role

  • Develop and implement marketing plans that align with business goals and target audience needs.
  • Conduct in-depth research on industry trends, customer pain needs, emerging technologies, and competitive landscapes
  • Plan, execute and optimize multi-channel marketing campaigns together with other marketing teams and internal stakeholders.
  • Monitor campaign performance and adjust strategies accordingly to meet KPIs. Prepare detailed reports and presentations.
  • Ensure cohesive brand messaging and positioning across all marketing channels.
  • Identify new market opportunities and tailor marketing strategies to address customer needs
  • Analyze competitor’s strategies to position the company’s solutions effectively.
  • Work closely with the sales team, internal stakeholders and third-party vendors to develop sales enablement tools and customer engagement initiatives, including presentation kits, training sessions, insighting activities, relationship-building initiatives, digital content, case studies, product demos, etc.
  • Help establish marketing as a ‘thought leader’ by focusing on creating valuable, original content, sharing insightful perspectives and actively engaging with key internal stakeholders.
  • Lead/Assist in the execution of special/tactical projects that may be assigned by CMC Head or Management

Requirements

  • A Bachelor’s degree in Business Administration, Marketing and related Information Technology courses, preferred, or related experience
  • At least 5 years’ experience in solution marketing, product marketing, or B2B marketing (IT industry preferred). Experience in digital marketing a plus.
  • Proven track record in creating compelling solution messaging and executing successful marketing campaigns that drive business results.
  • Experience working cross-functionally with product, IT, vendor management, sales, and marketing teams.
  • Excellent communication and interpersonal skills.
  • Strong understanding of IT solutions such as cloud computing, cybersecurity, networking, enterprise software, digital transformation and tech-integrated workspace design.
  • A strategic thinker with the ability to think critically and develop innovative marketing strategies that align with business objectives.
  • Strong leadership skills that inspire internal stakeholders to achieve high performance and achievement of marketing goals.
  • Strong analytical skills to interpret data and derive actionable insights for optimum campaign performance.
  • Knowledge on marketing analytic tools a plus.
Benefits
  • Flexible work arrangements

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
solution marketingproduct marketingB2B marketingdigital marketingcampaign performance analysismarketing strategy developmentcontent creationdata interpretationmarketing analytics
Soft skills
communicationinterpersonal skillsstrategic thinkingcritical thinkingleadershipanalytical skillscollaborationrelationship buildingpresentation skills
Certifications
Bachelor’s degree in Business AdministrationBachelor’s degree in MarketingBachelor’s degree in Information Technology