Communications

• Develop and deliver an integrated, Canada-focused external communications strategy aligned with global and regional business goals.
• Lead corporate communication strategies, including but not limited to product announcements, research insights/thought leadership, wider brand building activity, partner and employer of choice programs.
• Lead media relations efforts, including proactive pitching, reactive engagement, and executive media training.
• Identify and craft compelling stories from data, research, and business insights to drive thought leadership and earned media coverage; advise senior spokespeople and coach them on best practice interview techniques, key messages and media opportunities.
• Provide strategic counsel to senior leadership on complex and sensitive communications matters, including regulatory interactions, customer engagement, and reputational considerations.
• Lead messaging development for high-visibility and high-impact situations that require discretion, deep market understanding, and alignment with corporate values.
• Serve as a trusted advisor in navigating ambiguous or emerging issues, ensuring communications are proactive, protective, and aligned with business priorities, partnering with legal, compliance and Canada leadership team members as needed.
• Manage PR agencies and/or external partners to ensure consistent messaging, quality execution, and measurable outcomes.
• Collaborate with marketing and brand teams to amplify campaigns and ensure alignment across channels.
• Protect the company’s reputation as a key member of the crisis/incident communications team.
• Contribute to global communications planning and share best practices across regions.

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