Social Media Specialist – Temporary Opportunity, Up to 12 months
Transport for NSW
full-time
Posted on:
Location Type: Hybrid
Location: Sydney • 🇦🇺 Australia
Visit company websiteSalary
💰 A$137,551 - A$154,055 per year
Job Level
Mid-LevelSenior
About the role
- End-to-end social media channel management, driving content, optimisation, and growth across key platforms.
- Leading content creation & ideation, including producing engaging video content from concept and scripting to filming and editing.
- Community management that leads with empathy, proactive engagement and a consistent brand voice.
- Using data, analytics and insights to inform content decisions, measure performance, and identify opportunities for improvement.
- Risk assessment and issues management, ensuring content is safe, timely, accurate and responsive to public sentiment and emerging conversations.
- Strong stakeholder engagement & influence, working closely with internal teams to align messaging, manage approvals, support campaigns, and guide best-practice social advice.
- Staying ahead of social trends and platform changes and championing new ideas and opportunities across the organisation.
Requirements
- Proven experience managing social media channels end-to-end for a large brand, organisation or public-facing entity.
- Demonstrated experience planning, producing and editing content for Facebook, Instagram, X and YouTube.
- Exceptional communication skills, including community management and writing with a customer-first approach.
- Confidence using analytics, data and insights to shape strategy, improve performance and support decision-making.
- Experience navigating risk, issues and reputational considerations in a public or high-profile environment.
- Strong stakeholder management and influencing skills, with the ability to build relationships, bring others on the journey, and provide trusted social media advice.
- Ability to work collaboratively, juggle priorities, and deliver high-quality content at pace in a dynamic environment.
Benefits
- Flexible and hybrid work options
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media managementcontent creationvideo productionscriptingeditingdata analyticsperformance measurementrisk assessmentcommunity managementstakeholder engagement
Soft skills
communicationempathyproactive engagementinfluencecollaborationrelationship buildingcustomer-first approachprioritizationadaptabilitytrustworthiness