Marketing

• As the LATAM Marketing Lead, you will be responsible for building and leading the marketing strategy across the region, strengthening Topaz's positioning as a technology reference for the financial market.
• Lead and develop a multicultural team across multiple Latin American countries, ensuring strategic alignment and excellence in execution.
• Define and execute the LATAM strategy for events, including participation and event generation.
• Define and evolve the LATAM marketing strategy, strengthening our brand positioning and digital presence.
• Plan, implement, and optimize 360° marketing campaigns, overseeing all phases: conception, testing, execution, performance, and scaling.
• Orchestrate multichannel acquisition strategies (organic and paid) — including content, social media, PPC, events, inbound marketing, and demand-generation initiatives.
• Build high-value narratives and content for our website, social media, and corporate materials, driving authority and engagement with strategic audiences.
• Develop strategic partnerships across LATAM with industry players, vendors, agencies, and ecosystems that expand our presence and relevance.
• Manage the quarterly and annual marketing budget, prioritizing initiatives with the highest impact and ROI.
• Oversee and approve marketing assets (banners, print materials, case studies, digital campaigns, etc.), ensuring brand consistency and quality.
• Measure and report performance, translating data into insights for decision-making and guiding future actions.
• Analyze consumer behavior and regional trends, adjusting campaigns and targeting to maximize reach and conversion.

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