TLDR

Conversion Copywriter

TLDR

full-time

Posted on:

Location Type: Remote

Location: Remote • California • 🇺🇸 United States

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Salary

💰 $95,000 - $110,000 per year

Job Level

Mid-LevelSenior

About the role

  • Write persuasive, high-converting ad copy for our sponsors that aligns with their goals and TLDR’s editorial tone.
  • Partner with our sales and marketing teams to refine and improve outbound templates, follow-up emails, and pitch decks.
  • Write and optimize paid ad copy across platforms (Meta, LinkedIn, newsletter sponsorships, etc.) to boost CTRs and conversion rates.
  • Craft and test landing page copy that drives measurable conversions (ie. leads)
  • Develop and maintain TLDR’s voice, tone and messaging across all channels.
  • Use data and testing to continually refine messaging for better engagement and outcomes.

Requirements

  • 3+ years of experience writing conversion-focused copy across multiple formats: email, landing pages, and paid social ads
  • Must have a portfolio of conversion-driven copy (ideally includes results)
  • Primary skills:
  • Used to working at lean teams and having a high degree of ownership
  • Understand conversion psychology (pain points, value propositions, CTAs) and have the ability to apply it
  • Comfortable with iterative testing and using performance data to refine copy.
  • Marketing to marketers is a plus (especially demand gen/performance marketers)
  • Secondary skills:
  • Excellent communicator; thrives in fast-paced, autonomous environments
  • Clear, persuasive writing with a direct-response mindset.
  • Strong attention to detail (grammar, tone consistency, brand voice), and ability to adapt tone for different audiences (e.g., tech marketers, developers, founders, etc.).
Benefits
  • Comprehensive medical, dental and vision benefits with 100% paid option
  • Flexible PTO. Most team members will enjoy 2-3 weeks off per year + holidays
  • Annual team offsite. Tell us where we should go next!
  • Empower 401(k)
  • Paid Parental Leave
  • Learning & Development Stipend
  • Home Office Stipend: We're on Macbook Air M4s. Get a new monitor, headset, and chair on us.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
ad copywritingconversion optimizationlanding page copywritingemail copywritingpaid social adsdata analysisA/B testingconversion psychologyperformance metrics
Soft skills
communicationattention to detailpersuasive writingautonomous workadaptabilityownershipcollaborationfast-paced environment