Performance Marketing

• Plan, design, and execute Paid Search campaigns, overseeing campaign launches, including keyword and ad text creation/expansion, ensuring proper tracking setup, and providing instructions for all tools and engines. Consistently seek out opportunities for innovation and growth.
• Oversee junior team members’ daily utilization of reporting, analytics, and trend tools. Assist with forecasting. Implement and manage negative keyword strategy, website & category exclusions, URL audits, keyword/ad text expansion, conflicting negatives, and various Display, Video, and hybrid campaign types (PMAX / Demand Gen).
• Track and monitor campaign results regularly, including daily/weekly/quarterly/yearly reporting, Quarterly Business Reviews, and End-of-Year analysis
• Effectively communicate insights across disciplines, fostering holistic search performance (ie: across Organic, Paid Social, etc.). Mentor and effectively delegate tasks and responsibilities to junior team members, fostering their growth and development.
• Independently communicate with clients through email or phone, fostering strong working relationships, and effectively managing their expectations.

Paid Search Strategist

Paid Media Manager

Google Ads & SEO Manager

Performance Marketing Manager – Emerging Media, Channel Innovation

Paid Media Strategist

Senior Manager, Demand Generation, Marketing Operations