Performance Marketing

• Turn business goals into a clear Paid Social plan across prospecting, retargeting, and loyalty.
• Set expectations with clients, explain options and trade‑offs, and report results in plain language tied to business impact.
• Pair strong Paid Social craft (creative + audience + signal) with growing multi‑channel understanding (Search, Commerce, CRM, Creative).
• Teach clients and teammates, and document what works so others can reuse it.
• Use platform features and automation to grow results (e.g., Meta Advantage+, value optimization, CAPI; TikTok Smart Performance; Pinterest Performance+).
• Test small, prove value, then scale.
• Apply insights from our Bliss Point product suite, including Forecasting, Always‑On Incrementality, Creative Insights, Brand Equity, to guide budgets, tests, and creative/audience bets; share feedback to improve tools.
• Design practical tests (holdout/lift tests when possible; otherwise solid A/Bs), define success in advance, and keep a regular read cadence.
• Keep data and tracking healthy (pixel/CAPI, event mapping, UTMs/GA4); explain limits of the data when recommending changes.
• Act quickly, keep promises, and reduce waste (e.g., creative fatigue, overlapping audiences, learning‑phase resets).

Paid Social Strategist

Paid Media Manager

Google Ads & SEO Manager

Performance Marketing Manager – Emerging Media, Channel Innovation

Paid Media Strategist

Senior Manager, Demand Generation, Marketing Operations