Marketing

• Map and identify key buyer journeys for e-commerce and create customer-first campaigns, assets, and seamless, modern site experiences aligned to those buyers.
• Partner with digital and product marketing teams to research, define and segment and target key buying personas and identify sub-segments for future growth and acquisition.
• Assist with creation, planning and activation of innovative marketing strategies and campaigns, omnichannel, to deliver on ambitious e-commerce growth goals.
• Provide direction on best-in-class landing pages and site experiences, in close collaboration with Digital Marketing, Product Marketing, UX/UI teams and external agencies.
• Forecast, measure, analyze and report on the impact of campaigns and web performance on marketing and sales pipeline, revenue, and demand funnel velocity.
• Continually test and optimize digital journeys, using robust A/B testing methodologies and an agile approach.
• Influence a cross-functional team and establish strong operating mechanisms across the organization to bring programs to life through thoughtful planning, integration of relevant content and effective translation into digital initiatives and activities.

Digital Director, Marketing Strategy

Customer Lifecycle & Retention Marketing Manager

Senior Marketing Manager – Consulting

Vice President, B2B Marketing

Director, Partner Marketing

Regional Manager, Retail Marketing