TheSoul Group

Senior Social Media Marketing Lead

TheSoul Group

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇭🇺 Hungary

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Job Level

Senior

About the role

  • Support the development and execution of integrated social media strategies in collaboration with brand and creative leads;
  • Conduct platform audits, trend analysis, and competitor benchmarking to identify growth opportunities;
  • Build systems for interpreting performance data and presenting insights to internal and external stakeholders;
  • Stay ahead of platform algorithm shifts, new features, and best practices across YouTube, TikTok, Instagram, Facebook, and emerging platforms;
  • Guide the development of editorial calendars, captions, and platform-optimized creative briefs;
  • Recommend posting cadences, test-and-learn experiments, and performance optimizations;
  • Present data-driven recommendations and insights clearly and convincingly to stakeholders;
  • Research and recommend shoppable content formats, platform-specific commerce features, and tagging best practices to support e-commerce goals;
  • Propose content strategies and publishing calendars aligned with key conversion moments (e.g. gifting, seasonal, behind-the-scenes activations);
  • Mentor a team of SMM strategists, copywriters, and analysts; oversee task prioritization and execution quality;
  • Ensure efficient workflows and collaboration using project management and reporting tools (e.g. Asana, native platform tools);
  • Collaborate closely with Creative Producers and Brand Marketing to align content with distribution and engagement goals;
  • Partner with Business Partnerships to identify upsell opportunities based on content or platform trends.

Requirements

  • 5+ years of experience in social media strategy, content marketing, or social media growth roles (agency experience preferred, client experience a must);
  • 2+ years of experience managing and mentoring team members across SMM functions;
  • Solid experience in social media organic growth;
  • Strong knowledge of YouTube, Facebook, Instagram and TikTok, their features and metrics;
  • Deep understanding of content performance drivers, platform algorithms and best practices, audience behavior and growth techniques;
  • Strong ability to turn analytics into actionable, business-relevant insights;
  • Solid working knowledge of native and third-party social media tools (e.g. Meta Suite, YouTube Studio, TikTok analytics, Frame);
  • Strong writing and editing skills for digital storytelling and brand-aligned messaging;
  • Excellent organizational, communication, and presentation skills;
  • Fluent in English; additional languages a plus.
Benefits
  • Competitive Salary: We respect the candidate’s competence, so we discuss the salary individually and offer a truly competitive one, along with performance-based bonuses.
  • Flexible Work Options: Work from home, your favorite café, or anywhere that sparks your creativity. Enjoy the freedom with remote work options that fit your lifestyle.
  • Freedom to lead new initiatives: Take ownership of your ideas and drive innovation - no lengthy approval processes, just action!
  • Talent Growth: Engage in transparent knowledge sharing within the company and our internal academy, offering numerous courses - learn, teach, or both, and shape your path to expertise.
  • TheSoul Approach: An ecosystem that fuels new ideas, promotes transparent task management, rewards employee's achievements, empowers flexible collaboration without time constraints or meetings - just action!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
social media strategycontent marketingsocial media growthcontent performance analysisaudience behavior analysisanalytics interpretationdigital storytellingwritingediting
Soft skills
mentoringorganizational skillscommunication skillspresentation skills