Thermo Fisher Scientific

Global Marketing Manager – Oncology, Reproductive Health

Thermo Fisher Scientific

full-time

Posted on:

Location Type: Office

Location: Santa Clara • California • 🇺🇸 United States

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Salary

💰 $112,500 - $160,000 per year

Job Level

Mid-LevelSenior

About the role

  • Develop and implement marketing strategies for Oncology and Reproductive Health applications.
  • Conduct market research to identify trends and customer needs.
  • Manage the marketing budget efficiently.
  • Align marketing strategies with product offerings.
  • Develop product positioning, messaging, and value propositions.
  • Lead product launch plans and promotional activities.
  • Improve brand awareness and maintain brand guidelines.
  • Create marketing collateral (brochures, presentations, digital content).
  • Lead digital marketing initiatives (SEO, SEM, email, social media, content marketing).
  • Analyze and optimize digital marketing performance.
  • Manage the segment's online presence (website content, online advertising).
  • Support sales with tools, training materials, and market insights.
  • Plan and lead marketing events (conferences, webinars, trade shows).
  • Develop relationships with key collaborators and industry influencers.
  • Act as a spokesperson at industry events.
  • Collaborate with cross-functional teams on marketing initiatives.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred)
  • 5+ years of experience in global marketing, with a focus on healthcare, oncology, or reproductive health
  • Proven history of developing and implementing successful global marketing strategies
  • Strong understanding of genomics applications
  • Strong background in marketing equipment, reagents and consumables
  • Knowledge of regulatory requirements and compliance in the healthcare industry
  • Excellent leadership, communication, and interpersonal skills
  • Proficiency in digital marketing platforms
  • Strong analytical and problem-solving abilities
  • Creative problem solver with a passion for innovation and continuous improvement
  • Advanced proficiency in data analysis and market research techniques
Benefits
  • Healthcare
  • Annual incentive plan bonus
  • A choice of national medical and dental plans
  • National vision plan
  • Health incentive programs
  • Employee assistance and family support programs
  • Commuter benefits
  • Tuition reimbursement
  • At least 120 hours paid time off (PTO)
  • 10 paid holidays annually
  • Paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave)
  • Accident and life insurance
  • Short- and long-term disability
  • Retirement and savings programs
  • Employees’ Stock Purchase Plan (ESPP)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing strategiesmarket researchdigital marketingSEOSEMdata analysisproduct positioningbrandingcontent marketingregulatory compliance
Soft skills
leadershipcommunicationinterpersonal skillsanalytical skillsproblem-solvingcreativitycollaborationinnovationcontinuous improvementrelationship building
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business AdministrationMaster’s degree in Marketing (preferred)