The Leaflet

Senior Director – Growth

The Leaflet

full-time

Posted on:

Location Type: Remote

Location: Remote • Florida • 🇺🇸 United States

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Job Level

Senior

About the role

  • The Senior Director – Growth will be responsible for driving the next evolution of organic growth at Hard Rock Digital.
  • Oversee community initiatives, content, and conversion rate optimization (CRO).
  • Define and execute strategies to build a new Community function that fosters brand engagement.
  • Maximize presence across traditional and next-generation discovery ecosystems.
  • Guide experimentation across growth levers and collaborate with cross-functional teams to achieve unified growth objectives.

Requirements

  • 10+ years of experience in digital growth and strategy
  • 5+ years of community-building experience with Discord
  • Experience with CRO and experimentation frameworks for web and app environments
  • Experience coordinating across cross-functional teams
  • Proven success leading multi-channel organic growth strategies
  • Strong understanding of SEO best practices and technical SEO
  • Proven ability to design, implement, and optimize AI workflows
  • Excellent project management skills
  • Strong leadership and team management skills
  • Exceptional written and verbal communication skills
  • Analytical mindset with the ability to interpret data
Benefits
  • Competitive pay and benefits
  • Flexible vacation allowance
  • Flexible work from home or office hours
  • Startup culture backed by a secure, global brand
  • Opportunity to help shape the future strategy of the Sportsbook/Casino Product

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital growthstrategycommunity-buildingconversion rate optimizationCROSEOtechnical SEOAI workflowsdata interpretation
Soft skills
project managementleadershipteam managementwritten communicationverbal communicationanalytical mindset