Growth Marketing

• Responsible for pricing and promotional strategies across the entire Dog Snacks portfolio, with specific focus on the Milk-Bone brand and Seasonals business
• Lead the execution of the RGM growth plans while working closely with Sales, Finance, Customer Commercialization, Brand Marketing, and other key cross functional stakeholders
• Develop and strengthen RGM modeling that enables high quality insights and best in class execution
• Support the creation of RGM strategy that will unlock revenue growth over a 3-5-year horizon including identifying trends or opportunities for sustainable growth (LRP)
• Lead the modeling and execution of Pricing Actions, Price Pack Architecture, and other RGM related activities
• Identify business synergies aligning with various cross functional teams (CCB, NRO, Sales, Marketing, Finance, Supply Chain, Insights)
• Lead cross functional meetings to share hypotheses and strategic opportunities
• Collaborate with other members of the RGM teams across business units to support the development of new capabilities
• Support financial analysis projects as needed including P&L modeling, financial budget review, optimization activities, and account level review
• Develop and support one direct report – Associate Lead, Pet Revenue Growth Management (dog snacks support)
• Report to Director, Pet Revenue Growth Management

Lead, Revenue Growth Management – Pet

Senior Analyst, Revenue Growth Management

Marketing Representative

VP, Growth Control Effectiveness, Optimization

Onboarding Marketing Lead